Titan Academy

At the time of writing, this episode of Titan Academy has hit 1 million views, 71k Likes and 14.5k comments, barely 48 hours from being released online. From their recent track record, the viewership will likely grow to 3 million hits by the end of its 4th week. These numbers are music to the ears of advertisers and the Titan team.

JianHao is currently the number one Youtube channel in Singapore, with a subscriber base of 4.7 million and growing. It is likely that their subscriber base has already extended beyond Singapore, to include Malaysia, India and other English speaking countries.

Perhaps it is time to consider creating content for the Chinese market and distribute it via  iQiyi, QQ and Youku. It is a vast market waiting and the Chinese are curious about how life in Singapore is like. Singapore is to China, what Australia is to Americans. Same same, but different. The latter is evident in 1986 when the Aussie movie Crocodile Dundee took America by storm.

Currently, JianHao's channels comprise mostly listicles, but we may see more short film style episodes in future.

This is my second time working with JianHao and his company Titan Digital Media, but my first in a Youtuber style video. 

My first time working with them was in a short film called "Majid The Legend", commissioned by 15 Shorts. In that short film, I acted as Singapore's football legend and coach Uncle Choo Seng Quee, in Pulau Ubin, an offshore island of Singapore. 

In this short film episode "Welcome to Titan Academy", I played the corporate raider that buys over the school to run it ruthlessly for profits. 

Compared to my first time working with them 18 months ago, they have made impressive strides forward  in film making. There is now a lot more focus, precision and efficiency. The team's youthful enthusiasm and energy are also a breath of fresh air.

Most of the cast you see in their videos play multiple roles in front and behind the camera. So the girls and guys you see on screen, will also be running around adjusting lights, supervising scripts, setting up props,  buying lunch,...etc, when they are not in front of the camera. Even the camera guy appears in some of the videos. But most of all, it is JianHao, who writes, produces, directs and acts; and I guess, runs the company too. How does he ever find such time and energy?

TRIVIA: 

Did you know that Titan Digital Media's 

real-life accountant also plays a 

reel-life role in Titan Academy?

This is the kind of efficiency that mainstream media companies will find hard to fathom, let alone catch up with. In some jurisdictions, such flexibility in labour deployment may not even be permissible, as the unions will come down on you like a pile of bricks.

JianHao and several other celebrity-influencers in Singapore are chipping away at advertising revenues that traditionally went to mainstream media companies like Singapore Press Holdings (SPH) and Mediacorp, in the context of Singapore.

SPH's revenue has dipped so much, that their media arm is now hived off to form a non-profit charity organisation that will tolerate losses, even huge ones, as they will be propped up by government funding. See SPHMedia. In other words, they have surrendered.

Let's see what will happen to Mediacorp in a few years' time, as it is also suffering from sharp falls in revenues. Will they be restructured into an entity insulated from the harsh competition of the real world too?

Here is the episode:

If the video does not appear, click https://youtu.be/sciKJUWCrI8

This is the third video I have acted in 

that has hit or crossed 1 million views.

Find out about the other two videos below...

The morning after the episode was released, I woke up with a lot of new followers on my Instagram account MichaelChuaActor.  I didn't see that coming, as I don't get new followers at all on my social media platforms when Mediacorp TV programmes that I am in, got broadcast. 

JianHao's subscribers are young (18 to 35 years old), thus inferring that in future, this may be how content will be created and distributed.

Traditional free-to-air TV will continue to struggle to stay relevant and respond to their viewers' changing tastes, interests and demands; and also the disruption by yet more cheaply available new technologies. They will face rapidly declining viewership and advertising revenues that will eventually compel them to transform into the new media or face their own demise.

Behind-The-Scene pictures:

Follow me on Instagram at MichaelChuaActor

Note:

This is the third video I have acted in that has hit or cross 1 million views. The other two are:

Hentak Kaki (estimated 1 million hits). For more info, click here.

Gift - (estimated 30 million hits). For more info, click here.