The Singapore Media Festival 2018, hosted by the Inforcomm Media Development Authority (IMDA) comprises the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF) and ScreenSingapore, and SMF Ignite.
I participated in most of the events and movies in SGIFF and SMF Ignite, except in those that buy and sell films, I have only taken a cursory stroll in the film markets and networking evenings.
SMF Ignite 2018's theme is “The Convergence of Big Data, AI and Storytelling." on the 5th December 2018.
The speakers are:
His topic is "Thoughts on the Film and Entertainment Industry under the Global Situation - taking iQiyi as an example."
A few interesting points:
Interaction leads to monetisation, leads to personalisation = enriched content genres
His speech circles around iQiyi's use of data analytics. I asked if they rely on data analytics or human inspiration to determine what new content to produce and his answer is "at the moment 30% data analytics and 70% human inspiration". He also added that this may change with new data analytics based on past performance and customer insights.
This differs slightly from Netflix which said that they rely totally on human inspiration on determining new content and data analytics when facing customers, but that was two years ago from Netflix.
For more about how Netflix does it, see Disruption, Culture, People & Leadership
2. Jim Louderback, General Manager, VidCon
Predicting Virality is Fool's Gold.: Building a consistent and entertaining set of videos with a real community in mind and a focus on best practices maximises the change that one of your videos will at some point go viral.
Some key points:
What separates us from robots is passion.
Brands are defined by those who experienced it.
- Tell good stories
- Cultivate trust
- Think like the young
- Build and invest heavily in community
- Continuity and longevity
- Get Anthropological
- Understand the Algorithm
3. Alex Smith, Area Lead (APAC), Microsoft (Singapore)
It's predicted that by 2027, AI will be able to write original content for essays better than humans. With the rise of AI and big data, we have a previously unforeseen opportunity to use these tools to better enhance content and consumption experience. But with so much data available, how do we get the right outcomes?
There is a lot more accuracy and granularity of customer data.
1. Automatic content creation from chats, or texts.
2. Content optimisation. Sensitivity and hotspot. Iterations to reduce abandoned clusters.
3. Content utilisation
4. Content distribution
He also speaks of:
- Print advertising decline. That it is in decline, but advertising has not.
- That AI has enabled geotargeting and customer profiling
- That we have gone beyond facial recognition into cognitive understanding.
4. Nuseir Yassin of NAS Daily, Vlogger, Nas Daily
Deep Dive Into Nas Daily Metrics - How Storytelling Trumps Everything Else.
Key point: Make stories that humans can relate.
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