"Acting is the ability to live truthfully under imaginary circumstances." -- Sanford Meisner


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Tuesday, August 21, 2012

How to Make a Commercial in 5 Easy Steps

To recap:
1. Who are we talking to?
2. Who are you?
3. What is your Brand's personality? 
4. What is the Offer?
5. Time to make your commercial.

A casting director for commercials told me that he looks for only two things in actors for ads, namely: that the actor is to be either very pretty or very funny. ( I guess it doesn't hurt to be pretty AND funny too! ) This is because he has to catch the attention of the audience and sell something in (usually) fifteen seconds. And that, he adds, is the same everywhere all over the world.

But are there any other way for ads to sell? Other than 'sex', 'sex' and 'sex'??! 

That's an old adage - 'sex sells'. But what does sex sell? If the audience remember the 'sex' more than the product, then it wouldn't work too!

Check the following ads out to see if they are sold based on the above five points and if the actors are really 'pretty' or 'funny'; or if 'sex sells'.

Now which product do you remember out of the ads?
Do the images fit their brand?
Are there 'call for action' at the end of the ads?

There are some who say that some ads plant subliminal messages in the videos to make their products more appealing. Subliminal messages are any sensory stimuli below an individual's threshold for conscious perception. What does that mean? Check the following video...

This is a photo I captured candidly by the shore in Singapore. Do you think it has any subliminal messages, even if it is an inadvertent result? Did you see anything 'evil'?

So watch out with what you put out next time, for you may be perceived to be manipulative! :)

If you haven't already done so, do take 10 seconds to fill out the survey on the top right of this page. It helps for me to know who is the audience. Thanks.

Other posts which you may find interesting are:
"Robert Redford Interviews", click here 
"Who Am I?", click here.

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